Norwegian-Estonian Chamber of Commerce

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Webinar "How to do business in Norway: Understand your target as humans with motivations"

They are back, and this time, they are available to all of you via Teams!


“Behavior is irrelevant. Motivation is everything.” This sums up the new approach to marketing and sales by the international agency Motivation Branding. They have worked with some of the largest brands in Scandinavia and the world, like IKEA, Carlsberg, Coca-Cola, Autostore, remarkable, Danone, VG, Juventus, and many others. Yes, a human being may buy your product or service – but what is its motivation? In this session, they will share updated research on Norway, new methodology, and real-life examples. Some of you attending will also get a free analysis of your brand. There will also be possibilities for one-to-one sessions later.



Kristian Wulfsberg Majer is CEO of Motivation Branding, with international experience developing brands in more than 30 countries. He has worked with clients like IKEA, Carlsberg, Danone, reMarkable, Tine, VG, Møller Bil, Tuborg, Granini, Coca-Cola, SOS Children Villages, Innovation Norway, and many more.

He also works as a Visiting Professor within brand strategies, where he has lectured nationally and internationally at Masters and CEMS levels. Finally, he works a lot with startups and is responsible for all the startups in Innovation Norway going through the New York, USA program on branding. He is also a selected Executive in Residence at StartupLab.


Julie Holst Berntsen is a partner in Motivation Branding with extensive experience in strategically and tactically building national and international brands.  She has worked with clients like Procter & Gamble, VG, Møller Bil, Coop, Elizabeth Arden, Sony Music, ELLE, BAMA, Louis Vuitton, Hermes, Levi´s, Gant, Danske Bank, Benetton, etc.

She is also a working Board member of the Norwegian Marketing Association and a catalyst for Executive Growth Alliance.


Get ready to be inspired by some world-class speakers and very interesting insights into how to succeed with your marketing and sales.


See the link below for registration! There is no participation fee.



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